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For a number of years I worked in the family wholesale fresh fruit and vegetable business. Over the years I built up invaluable experience in dealing with both the product and the customer. For years I had been brainstorming different ideas in my head but I never took action. In 2015 I came up with the idea of a fresh fruit pack which consisted of freshly cut fruit and berries. I started supplying some local shops with my fresh fruit packs. In the beginning everything was very basic but the products were selling. Knowing that there was interest in my product gave me the confidence to push my idea further and fine tune the product to suit the market.
SuperValu’s Food Academy has offered my small business a massive opportunity to grow. SuperValu in my local town of Listowel was the first shop to take on my product. After a few successful months of selling my product, I decided to go for the Food Academy as this offered my company the opportunity to sell products in all SuperValu stores in Kerry. SuperValu has been a great help to my business. Not only have they taken on my product in store, but their quality guidelines have helped me to produce products to the highest standard.
My aim is to provide fresh fruit to health conscious people. Sometimes eating healthy can be time consuming, for example, packing a lunch for work. Fruity Farms products are freshly prepared and ready to eat for your convenience. Now that my business has been accepted by the Food Academy, we have moved to a new custom built facility at the Kerry Food Hub in Firies, Co. Kerry. We aim to supply our products to a range of stores across Munster.